▲ Saldanha Inc. | Saldanha.com | @growingbrands | Brand Editing
Brand
But simple isn’t easy Saldanha works hard to simplify your brand. Developed from decades of brand analysis, our process generates instant brand identification. Our mission: Brand Recognition. We help solve the most complex organizational challenges—with plain language, distinct names, and iconic imagery.
Brand Simplification
= Brand Recognition
SIMPLICITY FOR SALE
• BRAND RESEARCH & STRATEGY
• BRAND RECALL TESTING
• NAMING & BRAND IDENTIFICATION
• DIGITAL CONTENT & BRAND STANDARDS
• WEB/MOBILE UX SIMPLIFICATION
Over 30 years, we have witnessed many branding trends come and go. What have we learned?
Be simple. Simplicity Rules
1. Be brand-driven, not technology-led
2. Focus on an authentic brand concept/theme
3. Make brand identification/recall primary
4. Find a top-level domain, less than 15 letters
5. Own a ‘branded’ domain: distinct, not generic
6. Verify name for trademark availability
7. Select consistent social media handles
8. Communicate ownership: differentiate
9. Ensure web design reflects the brand identity
10. Use minimal design, fonts, colors and pages
11. Be concise: information is not communication
12. Simplify every word, image and interaction
13. Brand the words with professional typography
14. Avoid cool: trends, cliches, buzzwords, jargon
15. Customize: avoid the usual stock imagery
16. Don’t annoy users with pop-ups/animations
17. Focus on content: readability and legibility
18. Brand manage for brand consistency
19. Continuously test, update and improve
20. Treat users as you would treat yourself