Saldanha ID | — Brandediting | edit@saldanha.com

Brandediting

jargon

buzzwords

clichés

trends

hype

clutter

noise

overdesign

gimmicks

complexity

“I can’t remember their name?” Recollection is the start of any interaction. It’s simple: if prospects cannot recall your brand, they will not call on you.

But simple isn’t easy. Saldanha ID digs deep to uncover true brand essence. Developed from decades of brand analysis, our process generates instant brand identification.

Brand Simplification
= Brand Recognition

Our mission: brand recognition. We help solve the most complex organizational challenges—with plain language, distinct names, and iconic imagery.

Over 30 years, we have witnessed many branding trends come and go. What have we learned?

Simplicity Rules

1. Be brand-driven, not technology-led

2. Focus on an authentic brand concept/theme

3. Make brand identification/recall primary

4. Find a top-level domain, less than 15 letters

5. Own a ‘branded’ domain: distinct, not generic

6. Verify name for trademark availability

7. Select consistent social media handles

8. Communicate ownership: differentiate

9. Ensure web design reflects the brand identity

10. Use minimal design, fonts, colors and pages

11. Be concise: information is not communication

12. Simplify every word, image and interaction

13. Brand the words with professional typography

14. Avoid cool: trends, cliches, buzzwords, jargon

15. Customize: avoid the usual stock imagery

16. Don’t annoy users with pop-ups/animations

17. Focus on content: readability and legibility

18. Brand manage for brand consistency

19. Continuously test, update and improve

20. Treat users as you would treat yourself

Saldanha ID ‘brand edits’ organizations, products, services, websites, books, videos, blogs, social media, campaigns—virtually anything that needs to be identified and more importantly, remembered.

Initial 1-hour brand assessment provided at no cost:

● SCHEDULE A SESSION